« The Last Post About Social Media You’ll Ever Have to Read, Ever | Main | When to Use rel=”next”, rel=”prev” and Canonical Tags for Pagination »

12/02/2011

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Veronica small business web designer

From their announcement about the more relevant changes to their algorithm, I believe that link building has been devalued. For more information: http://www.wolf21.com/blog/recent-changes-google-algorithm/comment-page-1/#comment-10427

Ken Shafer

Hi Veronica! I checked out that article and it looks like the author is talking about link anchor text as a diminished signal. "Now, the emphasis on this signal has been reduced because of less relevance of boilerplate links featuring duplicated anchor text." However, I don't believe that link building, as a whole, has been or really can be diminished. Certain kinds of links can absolutely lose favor as trust signals, and search engines will continue to find ways to identify them.

I'd like to believe that my and Barry's posts are on the same page somewhat by pointing out the need for anchor text diversity.

I will say that social signals and content freshness (when QDF is in play) have become increasingly important indicators to search engines. However, I don't think increasing the importance of these factors necessarily means traditional, quality, deep linking has been diminished.

I sort of imagine it like the volume knob for freshness and social signals has been turned up, and the link building knob has stayed put...rather than turned down.

Veronica small business web designer

Thank you Ken. About "anchor text diversity" could you post some examples? What does "QDF" means? Again, thank you

Ken Shafer

Sorry for the delay, Veronica! Let's tackle anchor text diversity first.

Let's say my website got a link in the footer of a fairly large site. That link uses "Blue Widget Engraving" as it's anchor text. I've also sent out a bunch of press releases with that text as a link to a number of online PR sites.

Now, let's say YOUR website posted some great articles about getting your blue widget engraved and those articles were linked-to from a variety of sources, completely unsolicited by you. Odds are that all those different people and sites linking to you will be using varying anchor text to link back to your website.

Search engines can use the diversity of anchor text, combined with the number of linking domains to make a judgement about your overall link profile. Links pointing to YOUR site appear to have been acquired in the much more natural way that SE's value more highly. While mine, since they're all the same, look like I may have purchased them or made a deal in some way. Not to mention that anchor text variation can help you link for more permutations of your target phrasing.

Now on to QDF...QDF stands for "Query Deserves Freshness." This refers to search queries submitted to a search engine that would be best served by returning results that are more recent. Let's say there was an earthquake in Richmond, VA (where I'm at and this did happen recently). If I'm searching "Richmond Earthquake" in Google, that query is about something happening now and it "deserves freshness" in it's results since I most likely am looking for news about the quake. Same thing if I'm searching things like "Michael Jackson Doctor Trial" or "Kim Kardashian divorce." They're all topics that have some aspect about them that would benefit a searcher to see more recent news/posts/tweets/shares/etc.

If I'm searching for "chicken pot pie recipes," I probably don't need the latest breaking news about chicken pot pies. In fact, the most popular recipes may be older, more shared, well-reviewed recipes. Here QDF is going to be less of a factor, if not at all, and other indicators are used (social signals, inbound linking, domain authority).

Hope this helps! Just let me know if I can help explain these concepts further. Thanks!

The comments to this entry are closed.

About This Blog

Welcome to "Fit & Finish", the Ironworks User Experience blog. We are very proud of the talented team (led by Bill Buell) of information architects, designers, developers and strategists that we have at Ironworks. You can look forward to us sharing our ideas, best practices, creativity, humor and useful resources on this blog. We welcome your active participation with comments and questions.

Contact ICF Ironworks

  • ICF Ironworks combines strategy, technology and design services to assist clients in the development of large-scale, complex technology projects. Ironworks offers three core services: Business & IT Alignment, Portal and Content Management, and Interactive.

    Contact us for help with your next project.

ICF Ironworks is Hiring!

  • If you're the best... we want you to work here!

    If you're the best... we want you to work here!ICF Ironworks is always on the lookout for experienced professionals who believe in hard work, having fun, and great client service.

    View our open positions, or, if you don't see an exact match, send us your resume.

Workswire e-Newsletter

  • Workswire e-newsletterSign up to receive Ironworks' quarterly e-newsletter for the latest news, events, client successes, industry insights and more!
    subscribe

Ironworks Twitter Updates

    follow me on Twitter

    Our Other Favorite Blogs

    Become a Fan