Webinar Recap: Know What Works - How Testing Can Save You Time, Increase Conversion, and Improve Morale

Today, organizations still make far too many decisions on their website based on imperfect information, with no way to measure effectiveness. With proper data collection and analytics tools by way of A/B and/or multivariate testing, experiments can be a powerful way to help your organization make better, more informed decisions.

In a recent Ironworks and Sitecore webinar, “Know What Works – How Testing Can Save You Time, Increase Conversion, and Improve Morale,”  Geoff Harper of Ironworks and Peter Fogelsanger of Sitecore walked attendees through real-life scenarios on how A/B and multivariate testing can help your organization:

• Save time by building a consensus around a solution using hard data
• Optimize user experience by understanding what solutions best meet the requirements of your audience
• Determine the effect of changes to your website by testing a portion of site visitors to mitigate risks

Using Sitecore's built-in testing features, we demonstrated how easy it is to get started with A/B testing. Once you’re ready to get started, always remember to A/B test often, measure, rinse, and repeat.

Questions? For more information about A/B and multivariate testing, please contact Geoff Harper, Manager of Research & Measurement on the Interactive team at Ironworks Consulting.

View Webinar Recording: “Know What Works – How Testing Can Save You Time, Increase Conversion, and Improve Morale”

Comments

[Imran Khan]

This makes great sense to anyone..