Today, organizations still make far too many decisions on their website based on imperfect information, with no way to measure effectiveness. With proper data collection and analytics tools by way of A/B and/or multivariate testing, experiments can be a powerful way to help your organization make better, more informed decisions.
In a recent Ironworks and Sitecore webinar, “Know What Works – How Testing Can Save You Time, Increase Conversion, and Improve Morale,” Geoff Harper of Ironworks and Peter Fogelsanger of Sitecore walked attendees through real-life scenarios on how A/B and multivariate testing can help your organization:
- Save time by building a consensus around a solution using hard data
- Optimize user experience by understanding what solutions best meet the requirements of your audience
- Determine the effect of changes to your website by testing a portion of site visitors to mitigate risks
Using Sitecore's built-in testing features, we demonstrated how easy it is to get started with A/B testing. Once you’re ready to get started, always remember to A/B test often, measure, rinse, and repeat.
View Webinar Recording: “Know What Works – How Testing Can Save You Time, Increase Conversion, and Improve Morale”