New ways to engage your members.
Having worked with numerous medical associations, we’ve learned a thing or two at Ironworks about the challenges of creating a website that serves the needs of busy medical professionals who simply don’t have the time to sit at a computer all day.
In our experience, despite limited time spent online, medical professionals still widely use the internet as their main source of medical news and updates to policy. Many also recognize the opportunities the internet provides for research collaboration across geographical boundaries.
Medical associations must think about ways their websites can better disseminate information, provide opportunities for collaboration between members and become a supporting resource for members’ careers.
In our series, ‘Rethinking the Medical Association Website’, Colin Eagan and I cover a range of topics to help medical associations rethink their web offerings.
Part 1 of the series begins with looking at three simple ideas that provide valuable time-saving services to members in the administration and operation of their practices.
These ideas may also have the added benefit of generating revenue and bringing traffic to the association website at times outside of the traditional drivers of membership renewals and annual meeting registration.
We welcome your thoughts and comments. If you like what you heard, stay tuned for our next video segment that covers mobile opportunities for medical associations.